WHY A VENTURE BUILDER?

50% of global GDP depends on a sound functioning of ecosystems.

Nature-based solutions and nature-positive models present the best cost-benefit results to profitably achieve climate neutrality, biodiversity and land restoration goals. 

Additionally, the effective design of nature-based solutions may unlock a wide range of co-benefits aligning with the Sustainable Development Goals (SDGs). For example, it is estimated that if the appropriate investments were directed towards nature-positive models, 395 million jobs could be created by 2030.

For this to happen, nature-positive investment will have to be doubled to US$384 billion a year from 2025.

Currently, we are not facing a lack of demand for nature-positive projects, but rather a shortage of well-designed projects, led by technical experts and executed by companies that are transparent in their ESG principles, policies and procedures.

Unlocking nature-positive private investment requires attractive companies having nature-based solutions as their core business, with robust and tested business models, adequate management and impact guarantee.

At FLORA we are building business infrastructure in difficult environments, designing, testing and scaling an investment-ready pipeline that maximizes environmental and social impact.

We build awesome nature-based ventures in the most difficult places.

WHY A BLENDED FINANCIAL FUND?

Private nature-positive investment seeks risk-adjusted rates of return, as well as environmental and social  impact.

The fact is that countries and biomes most in need for regenerative and SDG-aligned companies have unattractive social, political and economic context for private investment.

But without these kinds of organizations and investment, transformation will never happen.

We are solving this contradiction.

FLORA makes strategic use of development finance and philanthropic funds for the mobilization of private finance towards emerging and cross border markets.

We have an incentive alignment system that meets the expectations of different stakeholders, with a participatory and transparent governance model.

Flora is a new type of organization, an evolved company, which combines finance with technology to catalyze an attractive nature-positive business ecosystem for all kinds of investors (from “impact-first” to commercial capital), based on innovative financing solutions.

WHY NATIVE WEB 3?

We must go fast. We must go far. We must reach many people.

Business scalability has always depended on trust. And scaling trust has always been slow, expensive, required intermediaries and demanded centralization.

Web3 came to solve trust issues among those who do not know each other, offering a decentralized and freer world.

FLORA born native web3. 

We use Web3 solutions that have already been tested and add value, and we are continuously exploring new uses to create impact.  

Web3 gives us the possibility to create a neo-company ruled and operated by a global community aligned to incentives associated with the success of FLORA and the ventures we create. 

Web3 also brings a decentralized Measurement, Reporting and Verification System (MRV), where a group of validators are encouraged to provide useful, reliable, changeless information about the effectiveness of the nature-positive ventures that have been created and funded.

Web3 allows us to create new financing models oriented to nature-based solutions and nature-positive ventures, supported by the emerging crypto-financial infrastructure.

We are decentralizing nature-positive investing.